Vitamin C is an essential nutrient, but when it is in an isolated and/or synthetic form, it is poorly absorbed and can actually adversely affect our health. According to one human study, 1500 mg (total) of isolated and/or synthetic vitamin C per day can cause iron deficiency and anemia.* Most of the isolated and/or synthetic vitamin C consumed is unused by the body. What's worse is that it puts a negative strain on your liver and kidneys to excrete it, and it is quite acid forming in the body. If vitamin C is an ingredient of a product, it is synthetic and/or isolated. If it is naturally contained in the ingredient(s), it is naturally occurring (as it is in our product). Ascorbic acid and calcium ascorbate are synthetic/isolated forms of vitamin C. For example, "Ester-C" has a few elements added back to an isolated vitamin C molecule and is therefore more absorbable than ascorbic acid or calcium ascorbate. However, Truly Natural™ Vitamin C has all of the naturally occurring elements synergistically present and bonded (including naturally occurring bioflavonoids) because it is 100% food (100% acerola cherry powder).
Truly Natural™ Vitamin C contains naturally occurring vitamin C in a powdered form. It is non-toxic in low or high doses, highly absorbable, and therefore is rarely excreted (expensive waste) through your urine.
Other products sometimes give the illusion of being totally or partially whole food products but, in reality, they actually are not.
Vitamin C never occurs as an isolate in nature. It is always a part of an entire vitamin C complex.
There are many "Vitamin C with rose hips and acerola" type products out there. Every one of those products we have seen has a very small amount of rose hips and/or acerola (which are plants naturally high in absorbable vitamin C) with a whopping amount of synthetic and/or isolated vitamin C. Vitamin C mixed with whole foods is not the same as vitamin C contained in whole foods. The superfoods added "on the side" are good for you, but not the main ingredients or the supplement as a whole. Get your vitamin C the way nature truly intended.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.